Case study · Property portal / marketplace
Overseas property portal — many markets, many languages
A multilingual platform showcasing property abroad — with advanced search, filters, comparison and an SEO architecture for a dozen-plus countries and four languages. Designed and built by Primessio.
Live build
Production portal solymare.com — search, listings and SEO delivered by Primessio. · Open the portal in a new window ↗
The challenge
Property abroad means hundreds of listings across a dozen-plus countries (Spain, Italy, Dubai, Cyprus and more) for buyers who speak different languages. A platform like this needs search that genuinely narrows results — by country, type, price, area — and doesn't fall apart at scale.
On top of that, SEO that has to work across many markets and four languages at once — without falling into the thin, duplicated-content trap.
The solution
A multilingual property portal with advanced search and filters (country/region, type, price, beds, area), featured and developer listings, and a side-by-side comparison tool.
Underneath, an SEO architecture for many markets: location pages (countries and regions), structured data, hreflang for PL/EN/ES/UA, plus guides and content for the buying decision. Performance is tuned for large listing sets.
Scope — what we delivered
Portal / marketplace
A catalogue of listings with cards, featured items and developer offers.
Advanced search
Filters: country/region, type, price, beds, land and floor area.
Listing comparison
Properties side by side to support the buying decision.
Multilingual PL/EN/ES/UA
hreflang and transcreation — native per market.
SEO across markets
Location pages (countries/regions) + structured data.
Content and guides
Guides, FAQs and decision support — an E-E-A-T foundation.
Performance
Fast listing pages, image optimisation and stability (CWV).
GDPR + GA4
Consent, data in the EU and event tracking (search, contact).
Outcomes
How we work — agile
The portal grows with the inventory. We work in short cycles: add markets, refine search, content and visibility.
Discovery
Markets, buyer personas and search terms — in several languages.
Design
Listing data model, search and browsing UX.
Build
Portal, filters, comparison and SEO architecture.
Launch
Production, indexing and empirical verification.
Grow
New markets, content and conversion optimisation.
Technology and SEO
Deliberate choices for scale and visibility: performant search with filters, structured property data, hreflang for four languages and location pages for many markets. Data in the EU, GDPR-compliant.
- WordPress
- Search + filters
- Comparison
- Schema RealEstate
- hreflang
- Core Web Vitals
- GA4
- GDPR
- PL · EN · ES · UA
Frequently asked questions
How is a property portal different from a normal agency website?
A portal is a platform with a listing catalogue, advanced search and filters, comparison and structured property data. Users narrow results fast by country, price and area, while individual listings and location pages build visibility in Google.
How does search work across listings from many countries?
Filters cover country and region, property type, price, number of rooms and area — on one consistent data model. So listings from Spain, Italy or Dubai are just as smooth to search.
How do you do SEO for many markets and languages?
We build location pages (countries and regions), structured data and hreflang per language, and we write content natively per market (transcreation) to avoid thin, duplicated content and compete locally.
Can the platform handle lots of listings and images?
Yes. The portal is designed for scale: performant listing pages, image optimisation and lazy loading, and a stable layout (Core Web Vitals). A large catalogue stays fast.
What about GDPR and contact data?
GDPR compliance is built in: consent on contact forms, data minimisation and processing in the EU. Enquiries reach the right recipient securely.
Got a catalogue of listings that deserves a real portal?
We will design and build a multilingual portal with search and SEO across many markets — on 20 years of team experience.
Let's talk