Case study · Recruitment portal + SEO / AEO
Job portal and caregiver recruitment for Germany
A multilingual website with a job portal (PL/DE/EN), recruitment SEO and an application funnel that feeds the agency's internal system in real time — designed, built, migrated and grown by Primessio.
Live build
Production site active-intercare.pl — custom theme, job portal and SEO/AEO delivered by Primessio. · Open the site in a new window ↗
The challenge
Recruitment in care is a race for attention: offers change often (regions, rates) and competitors bid on the same keywords. The agency had to be found for „caregiver jobs in Germany” — in three languages — and then turn a searcher into an application fast.
The second challenge was data: applications arrived through several channels and had to be re-keyed into the internal system by hand. On top of that, migrating the existing site without losing rankings.
The solution
A multilingual website (PL/DE/EN) with a job portal: offers with filters, a clear card and their own SEO, plus a clean „find an offer → apply” path. Answer-first content addresses candidates' real questions (legality, insurance, the process) — for Google and AI.
At its heart is a real-time application funnel: the form securely (HMAC-signed) pushes each application straight into the agency's internal system — no re-keying, no lost leads. All migrated with 301s, GDPR-compliant and measured in GA4.
Scope — what we delivered
Custom WordPress theme
Fast, accessible (WCAG), designed around the application.
Job portal
Offers with filters and their own SEO; import and 301 of old listings.
Multilingual PL/DE/EN
Transcreation per market + hreflang, not literal translation.
Recruitment SEO/AEO
Answer-first content + structured JobPosting data (Google Jobs / AI).
Application funnel (real-time)
Form → secure push (HMAC) into the agency system, no re-keying.
Referral programme + blog
„Refer a caregiver” plus content that supports visibility.
Safe migration
URL mapping, 301s and indexing — with no ranking loss.
GDPR + GA4
Consent, data in the EU and event tracking (applications, offers).
Outcomes
How we work — agile
Online recruiting is a process. We work in short cycles: measure, add offers and content, refresh and strengthen visibility — on and off the site.
Discovery
Candidate personas, search terms and competitors — in three languages.
Design
Offer architecture, application UX and a content map.
Build
Theme, job portal, application integration and SEO/AEO.
Migration
301s, indexing and empirical checks after go-live.
Grow
Fresh offers, blog content and off-site work.
Technology and SEO
Deliberate choices for visibility and integration: WordPress with a lean theme, structured JobPosting data, a secure webhook (HMAC) into the agency system, hreflang and 301s to preserve rankings. Data in the EU, GDPR-compliant.
- WordPress
- Custom theme
- Yoast SEO
- Schema JobPosting
- Webhook HMAC
- hreflang
- 301
- Core Web Vitals
- GA4
- GDPR
- PL · DE · EN
Frequently asked questions
How is a job portal different from a normal website?
A portal is not a static page but a catalogue of offers with filters, its own SEO per listing and structured JobPosting data — so individual ads can appear in Google Jobs and AI answers. A candidate narrows results fast and applies with a single form.
Do candidate applications reach our system instantly?
Yes. The application form sends the data over a secure, HMAC-signed webhook straight into your internal system in real time — with no manual re-keying and no lost leads. That removes double work and delays.
Can offers appear in Google Jobs and AI answers?
Yes. Each offer is described with structured JobPosting data and answer-first content, which qualifies it for Google Jobs and increases the chance of being cited in AI answers about care jobs.
Will migration hurt our rankings?
Not if it is done properly. We map old offer and page URLs, set up 301s and watch indexing after go-live. The goal: zero loss of hard-won rankings and links.
What about GDPR for candidate data?
GDPR compliance is built in: consent in the form, data minimisation, encrypted transfer and processing in the EU. Candidates know who processes their data and why.
Recruiting, and want candidates to find you — and apply — on their own?
We will build a job portal with SEO/AEO and an application funnel wired into your system — on multilingual foundations and 20 years of team experience.
Let's talk