Websites
What does a website cost in 2026? Prices and factors
Published:
A business website in 2026 typically costs from a few thousand euros for a simple one-pager to a five-figure sum for a full site or store. The price is driven not by the number of pages but by the scope of features, design quality, integrations and whether the site must genuinely sell.
Price ranges — from a one-pager to a store
The ranges below reflect a build done to a good standard (custom design, performance, basic SEO). Very cheap offers usually leave out exactly what later decides the outcome.
- One-pager / business card: a few sections, a contact form, basic SEO and analytics.
- Company website on a CMS: custom design, a blog, integrations, performance and SEO from day one.
- Online store: payments, integrations (inventory, accounting, product feeds), automation, a larger catalogue.
- Application / custom system: tailor-made business logic, panels, roles, API integrations.
What really drives the price
- Scope of features — forms, login, payments, search, multilingual.
- Custom design vs a template — costs more, but builds the brand and conversion.
- Integrations — the more systems (CRM, ERP, payments, shipping), the higher the cost and value.
- Content and copywriting — good copy for SEO is real, separate work.
- Performance, accessibility (WCAG) and technical SEO — invisible, but decisive for visibility.
How not to overpay (or lose out)
- The cheapest template without SEO and performance — a saving up front, a cost in lost customers.
- No code ownership — beware vendor lock-in; the site should belong to you, not the agency.
- No scope estimate — “we do everything” without a spec leads to budget overruns.
- Ignoring accessibility and Core Web Vitals — Google and users will notice.
Fixed price or stages?
For a clearly defined scope (a one-pager, a typical company site) a fixed price is best — you know the cost up front. For projects whose scope matures along the way (a store with integrations, an application), a staged model (time & material) with managed risk works better.
Frequently asked questions
How much does a simple website for a small business cost?
Usually in the low four figures for a clean build: a custom design of a few sections, a form, basic SEO and analytics. Below that, performance or SEO is usually left out.
Is a ready-made template cheaper?
Up front yes, but a template limits the brand and often performance. When the site must genuinely sell, custom design pays off through better conversion and Google rankings.
What drives the cost of an online store?
Integrations (inventory, accounting, payments, shipping), the number of product variants, automation and performance requirements with a large catalogue.
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